Participating organizations (WP leader in bold): P1. HCMR, P3. IRTA,
P6. DLO, P11. AU, P18. CTAQUA and P38.
HRH
Task 29.1 Consumer value perceptions and segmentation.
Task 29.2 Consumer sensory perceptions . In a hedonic sensory test, consumer sensory perceptions of the new products (from WP 28) will be evaluated in 5 countries. The sensory tests will take place at segments selected in Task 29.1, based on the different potential the new products are expected to have in different national and international segments .
Task 29.3 Optimization of intrinsic-extrinsic attribute combinations
Task 29.4 Communication effectiveness in behavioural change. In addition to product acceptance and optimal combinations, the effects of different forms of label communication will be tested for their effectiveness on consumer buying intentions and willingness to pay.
Task 29.1 Consumer value perceptions and segmentation.
- Sub-task 29.1.1 An international online consumer survey in the 5 countries selected (UK, Germany, Spain, France, will be conducted to investigate consumers’ associations with and perceptions of the new products developed, attitudes towards established and new aquaculture as opposed to wild fish, buying intentions current/future fish consumption, willingness to buy and pay, and overall value perceptions. This information will determine consumer perceived value as a trade-off between gains and losses from the purchasing/consumption of the examined new products
- Sub-task 29.1.2 On the basis of the dataset generated through Sub-task 29.1.1, a segmentation study will be conducted that will give insights into consumer sub-markets across and within the 5 countries examined with the highest potential for maximised consumer value perceptions.
Task 29.2 Consumer sensory perceptions . In a hedonic sensory test, consumer sensory perceptions of the new products (from WP 28) will be evaluated in 5 countries. The sensory tests will take place at segments selected in Task 29.1, based on the different potential the new products are expected to have in different national and international segments .
Task 29.3 Optimization of intrinsic-extrinsic attribute combinations
- Sub-task 29.3.1 A number of extrinsic quality attributes will be incorporated into the physical product prototypes developed in WP 28 to develop experimental product mock-ups with optimal intrinsic-extrinsic attribute combinations .
- Sub-task 29.3.2 A number of experimental set-ups will be established on-line to test the mock-ups developed above. The experiments will run with consumer samples with participants belonging to the segments (national and international) with the highest/best value perceptions per product defined in Sub-task 29.1.1 in order to achieve a best match between ideal extrinsic/intrinsic attribute combinations and high-potential segments.
Task 29.4 Communication effectiveness in behavioural change. In addition to product acceptance and optimal combinations, the effects of different forms of label communication will be tested for their effectiveness on consumer buying intentions and willingness to pay.