Participating organizations (WP leader in bold): P6. DLO, P10. TU/e, P11. AU and P12. APROMAR
In this work package the institutional and organizational context will be analysed by looking at the macro-environmental and micro-environmental (competitive) factors that influence supply and demand in the aquaculture production chains in general, and the chains of the considered species that are currently in production (meagre, Atlantic halibut, pikeperch and grey mullet) or are supplied by the capture fishery (wreckfish and greater amberjack).
Task 27.1 External environmental analysis. With the PESTEL-model the social, technological, economic, ecological and political context of European aquaculture is analysed with a focus on the selected species. This validated methodology provides a framework of macro-environmental factors that affect or will affect the production chains. Analysis of current certification schemes and standards and their business dynamics in the different domestic and international supply chains. In order to get insight in the level playing field of the selected species in relation to wild fish and similar species from other world regions, insight in certification schemes and standards are necessary.
Task 27.2 Competitive analysis. With the Porter five forces model, a competitive analysis will be carried out for the selected species. For each production chain the current suppliers, customers and markets, substitutes and potential entrants in the market will be described. These five forces provide insight in the market structure and competitive situation of the five selected species in the market (incl. different products and market segments). Short- and long-term trend mapping (less/more than 5 years) will be carried out to identify the main trends for European aquaculture, the seafood sector and the protein market in the near future. This study includes consumption trends and value-addition within the European seafood sector and the global seafood market. International survey in selected countries (UK, France, Spain, Germany and Italy) to investigate the industrial buyers preferences in order to gain insights into their buying criteria, cultured fish perception.
Task 27.3 Opportunities and barriers for growth. A success-failure study of comparative cases will be carried out in order to identify critical success factors for market acceptance, given the legal, organizational, competitive and trend context as analysed in Tasks 27.1 and 27.2. Using the Business Model Canvas approach, a business model and supply chain analysis of the participating SME’s will be made, by organizing a workshop, in order to identify the presence or absen ce of the identified critical success factors and opportunities for improvement. At the end of the project, this analysis will allow an assessment of the contribution of project innovations, to the competitiveness of the aquaculture sector.
In this work package the institutional and organizational context will be analysed by looking at the macro-environmental and micro-environmental (competitive) factors that influence supply and demand in the aquaculture production chains in general, and the chains of the considered species that are currently in production (meagre, Atlantic halibut, pikeperch and grey mullet) or are supplied by the capture fishery (wreckfish and greater amberjack).
Task 27.1 External environmental analysis. With the PESTEL-model the social, technological, economic, ecological and political context of European aquaculture is analysed with a focus on the selected species. This validated methodology provides a framework of macro-environmental factors that affect or will affect the production chains. Analysis of current certification schemes and standards and their business dynamics in the different domestic and international supply chains. In order to get insight in the level playing field of the selected species in relation to wild fish and similar species from other world regions, insight in certification schemes and standards are necessary.
Task 27.2 Competitive analysis. With the Porter five forces model, a competitive analysis will be carried out for the selected species. For each production chain the current suppliers, customers and markets, substitutes and potential entrants in the market will be described. These five forces provide insight in the market structure and competitive situation of the five selected species in the market (incl. different products and market segments). Short- and long-term trend mapping (less/more than 5 years) will be carried out to identify the main trends for European aquaculture, the seafood sector and the protein market in the near future. This study includes consumption trends and value-addition within the European seafood sector and the global seafood market. International survey in selected countries (UK, France, Spain, Germany and Italy) to investigate the industrial buyers preferences in order to gain insights into their buying criteria, cultured fish perception.
Task 27.3 Opportunities and barriers for growth. A success-failure study of comparative cases will be carried out in order to identify critical success factors for market acceptance, given the legal, organizational, competitive and trend context as analysed in Tasks 27.1 and 27.2. Using the Business Model Canvas approach, a business model and supply chain analysis of the participating SME’s will be made, by organizing a workshop, in order to identify the presence or absen ce of the identified critical success factors and opportunities for improvement. At the end of the project, this analysis will allow an assessment of the contribution of project innovations, to the competitiveness of the aquaculture sector.
